neco 2024 Marketing free answers coming soon
Friday 19th July
2 hrs 40 mins 10:00 am – 12:40 pm
NECO MARKETING OBJ
01-10: DCDECCBBBC
11-20: ACCDCDDCEB
21-30: CBAEEDDBCB
31-40: EACCAEBCEE
41-50: DDEBDABBDE
51-60: ADBCCCDBCB
COMPLETED.
NECO 2024 MARKETING ANSWERS
`ANSWER FIVE(5) QUESTIONS ONLY“`
(1a)
The marketing environment refers to the external factors and forces that affect a company’s ability to develop and maintain successful relationships with its target customers.
(1b)
(i) Stimulates Economic Growth: Marketing plays a crucial role in stimulating economic growth by creating demand for products, services, and ideas. This leads to increased production, employment, and revenue generation, contributing to the country’s GDP. Additionally, marketing helps to diversify the economy, reducing dependence on a single industry. By promoting innovation, marketing also fosters the development of new industries and sectors.
(ii) Encourages Entrepreneurship: Marketing encourages entrepreneurship by providing opportunities for individuals to start their own businesses, creating jobs, and contributing to the country’s economic development. Marketing also provides entrepreneurs with the tools and knowledge they need to succeed, such as market research and competitive analysis. By promoting entrepreneurship, marketing helps to reduce unemployment and increase economic activity.
(iii) Increases Foreign Exchange Earnings: Marketing helps Nigerian businesses to compete globally, increasing exports and earning foreign exchange, which is essential for economic development. Marketing also helps Nigerian businesses to penetrate new markets and expand their customer base, leading to increased sales and revenue. By promoting Nigerian products and services abroad, marketing helps to improve the country’s balance of trade.
(iv) Improves Standard of Living: Marketing provides consumers with a wide range of products and services, improving their standard of living. It also creates awareness about products and services that can improve people’s lives, such as healthcare and education. By promoting competition among businesses, marketing helps to drive down prices and improve product quality, making goods and services more affordable and accessible to consumers.
(2a)
(i) The selling concept focuses on the product and the seller’s needs, whereas the marketing concept focuses on the customer and their needs.
(ii) The selling concept involves a push approach, where the seller tries to persuade the customer to buy the product, whereas the marketing concept involves a pull approach, where the customer is drawn to the product because it meets their needs.
(2b)
(i) Product: This refers to the goods or services offered by the company. It involves developing a product that meets the needs and wants of the target market. A well-designed product can help differentiate the company from its competitors and build customer loyalty.
(ii) Price: This refers to the amount the customer pays for the product. Pricing decisions involve considering factors such as production costs, market conditions, and customer perceptions. Pricing strategies can include discounts, premiums, and price bundling to appeal to different customer segments.
(iii) Promotion: This refers to all the ways the company communicates with its target market, including advertising, sales promotions, public relations, and personal selling. Effective promotion can build brand awareness, generate leads, and drive sales conversions.
(iv) Place: This refers to the channels and processes used to deliver the product to the customer, including transportation, storage, and logistics. A well-managed distribution network can ensure that products are available to customers when and where they need them, improving customer satisfaction and loyalty.
(3)
(i) Government Market:
The government market, also known as public market or government procurement, refers to the purchase of goods and services by government agencies. This market is subject to specific regulations and procedures, and businesses must meet certain requirements to participate.
(ii) Institutional Market:
The institutional market refers to sales to institutions such as hospitals, schools, and universities. These institutions have specific needs and requirements, and sales to them often involve tenders and contracts. Businesses must understand the unique needs of institutional markets to succeed.
(iii) Reseller Market:
The reseller market, also known as distribution channel or indirect market, refers to sales to intermediaries who resell products to end-users. Examples of resellers include wholesalers, retailers, and distributors. Businesses must build relationships with resellers to reach a wider market.
(iv) Product Development:
Product development refers to the process of creating new products or improving existing ones. It involves research, design, testing, and launch, and aims to meet customer needs and stay ahead of competition. Businesses must invest in product development to remain competitive.
(v) Raw Materials:
Raw materials refer to the basic materials used in production, such as metals, minerals, wood, and agricultural products. They are essential inputs for manufacturing and production, and businesses must source high-quality raw materials to ensure product quality.
(4a)
(i) Consumer markets are driven by personal needs and wants, while organizational markets are driven by business needs and goals.
(ii) Consumer markets typically involve individual decision-making, while organizational markets involve complex decision-making processes involving multiple stakeholders.
(4b)
(i) Identifying Market Opportunities: To discover new market segments or niches that the firm can target.
(ii) Understanding Customer Needs: To gain insights into customer preferences, behaviors, and satisfaction levels.
(iii) Improving Marketing Strategies: To refine product offerings, pricing strategies, distribution channels, and promotional efforts.
(iv) Assessing Competitive Environment: To analyze competitors’ strategies, strengths, weaknesses, and market positioning.
(v) Forecasting and Planning: To predict market trends, demand patterns, and future sales potential.
(vi) Evaluating Marketing Performance: To measure the effectiveness of current marketing initiatives and make data-driven decisions.
(4c)
(i) Systematic Process: Marketing research follows a structured and organized approach to gathering, analyzing, and interpreting data.
(ii) Objective Orientation: It aims to provide accurate and unbiased information to support decision-making, rather than confirming preconceived notions.
(iii) Data Collection: Involves collecting both primary data (gathered specifically for the research purpose) and secondary data (existing data sources).
(iv) Decision-Oriented: The ultimate goal of marketing research is to provide insights that help in making informed marketing decisions and solving business problems.
(5a)
Warehousing refers to the storage and management of goods and products in a controlled environment, typically a large building or facility, to protect them from damage, deterioration, or loss.
(5b)
(i) Storage: Warehouses provide a secure and controlled environment for storing goods and products, protecting them from damage, theft, or loss. This function helps businesses to manage their inventory levels and keep their products safe.
(ii) Inventory Management: Warehouses help businesses to manage their inventory levels by tracking and reporting on stock levels, locations, and movements. This function enables businesses to optimize their inventory levels, reduce stockouts, and improve order fulfillment.
(iii) Order Fulfillment: Warehouses play a critical role in order fulfillment by receiving, processing, and shipping customer orders. This function helps businesses to deliver products to their customers efficiently and effectively.
(iv) Distribution: Warehouses serve as distribution centers, where goods are received from manufacturers, stored, and then shipped to customers or retailers. This function helps businesses to manage their supply chain, reduce transportation costs, and improve delivery times.
(6)
(i) Cost-Plus Pricing: This strategy involves adding a markup to the total cost of producing a product to determine its selling price. This method ensures that the business covers its costs and makes a profit.
(ii) Competitive Pricing: This strategy involves setting prices similar to those of competitors in the market. This method helps businesses stay competitive and attract customers who are price-sensitive.
(iii) Value-Based Pricing: This strategy involves setting prices based on the perceived value of a product to the customer. This method takes into account the product’s unique features, quality, and benefits that differentiate it from competitors.
(iv) Market-Oriented Pricing: This strategy involves setting prices based on market conditions, such as supply and demand. This method takes into account the prices that customers are willing to pay and the prices that competitors are charging.
(v) Premium Pricing: This strategy involves setting high prices for products that are unique, innovative, or of high quality. This method takes advantage of customers’ willingness to pay more for products that are perceived as premium or exclusive.
(7)
(i) Joint Ventures: A joint venture is a business partnership between two or more companies to achieve a specific goal or project. This partnership allows companies to share resources, expertise, and risks.
(ii) Exporting: Exporting refers to the sale of goods or services produced in one country to another country. This involves transporting goods across international borders and complying with regulations and laws.
(iii) Direct Investment: Direct investment occurs when a company invests in and manages a foreign business or establishes a new foreign business. This can include building factories, acquiring companies, or expanding existing operations.
(iv) Tariffs: Tariffs are taxes imposed by governments on imported goods. They aim to protect domestic industries, generate revenue, and influence trade relationships.
(v) Import Quota: An import quota is a limit set by a government on the quantity of goods that can be imported into a country within a specific period. This restriction aims to protect domestic industries and regulate trade flows.
(8a)
Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs, characteristics, or behaviors.
(8b)
(i) Product Development: Merchandising involves creating and sourcing products that meet the needs and wants of the target market. This includes designing, producing, and sourcing products that are appealing and relevant to the target audience.
(ii) Product Pricing: Merchandising involves setting prices for products that balance profit margins with customer affordability and perceived value. This includes determining price points, discounts, and promotions.
(iii) Product Promotion: Merchandising involves promoting products through various channels, such as advertising, displays, and events. This aims to create awareness, generate interest, and drive sales.
(iv) Product Distribution: Merchandising involves managing the flow of products from the manufacturer to the end customer. This includes logistics, inventory management, and channel selection (e.g., retail, online, or wholesale).
(9a)
Marketing planning is a strategic process that outlines how to achieve business goals through marketing efforts. It involves analyzing market opportunities, setting objectives, and allocating resources to execute marketing strategies.
(9b)
(i) Market Analysis: Analyzing consumer behavior, market trends, and competitor activity to understand the marketing landscape. This involves gathering data and insights to identify market opportunities and challenges. Additionally, market analysis helps businesses stay up-to-date with industry developments and consumer preferences.
(ii) Goal Setting: Establishing specific, measurable, and achievable marketing objectives that align with business goals. These objectives should be clear, actionable, and aligned with the company’s overall mission and vision. Furthermore, goal setting helps marketing teams focus their efforts and evaluate their performance.
(iii) Segmentation and Targeting: Identifying and selecting specific customer segments to focus on, based on their needs, characteristics, and potential value. This involves dividing the market into distinct groups and selecting the most profitable segments to target. Additionally, segmentation and targeting enable businesses to tailor their marketing efforts to specific audience needs.
(iv) Marketing Strategy Development: Creating a comprehensive plan that outlines marketing tactics, resource allocation, and performance metrics to achieve marketing objectives. This plan should integrate all aspects of marketing, including product, price, promotion, and place. Moreover, marketing strategy development involves continuously monitoring and adjusting the plan to optimize results.
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Previous Answers 👇
ANIMAL HUSBANDRY PRACTICAL
NUMBER ONE
(1a)
(PICK ANY THREE)
(i) Inspect egg shells for cracks or flaws
(ii) Clean and disinfect egg shells
(iii) Store eggs at proper temperature (13-15°C) and humidity (70-80%)
(iv) Turn eggs regularly to prevent adhesion to the shell
(v) Set eggs in incubator at appropriate angle and orientation
(vi) Check incubator temperature and humidity regularly
(1b)
(PICK ANY THREE)
(i) Source of protein, energy, and essential nutrients
(ii) Ingredients in various culinary preparations
(iii) Production of vaccines and pharmaceuticals
(iv) Use in cosmetic and personal care products
(v) Educational tool in science and research
(vi) Income-generating agricultural product
(1c)
Egg cartons or trays made from cardboard, recycled paper, or plastic
(1d)
(PICK ANY TWO)
(i) Manual milking (by hand)
(ii) Mechanical milking using milking machines
(iii) Suckling by young animals
(iv) Milking devices using suction cups or vacuum
(v) Automated milking systems
(vi) Collection from stored milk in udder
(1e)
(PICK ANY THREE)
(i) Clean and disinfect milking equipment and animal’s udder
(ii) Wash hands thoroughly before milking
(iii) Avoid excessive pulling or tugging on teats
(iv) Regularly test animals for mastitis or other infections
(v) Keep milking area clean and free from contaminants
(vi) Store milk in a cool and sanitized environment
(1f)
(PICK ANY TWO)
(i) Butter
(ii) Cheese
(iii) Yogurt
(iv) Cream
(v) Ice cream
(vi) Powdered milk
(1g)
(PICK ANY TWO)
(i) Communication within the herd
(ii) Protection against flies and other insects
(iii) Balancing and steering during locomotion
(iv) Expression of emotions and social status
(v) Dispersing manure and urine
(vi) Cleaning the environment, eg, swishing away flies
(1h)
(PICK ANY TWO)
(i) Surgical removal
(ii) Rubber ring placement
(iii) Heat cauterization
(iv) Liquid nitrogen application
(v) Hot iron branding
(vi) Chemical cauterization
(1i)
(PICK ANY TWO)
(i) To prevent injury or damage to the tail
(ii) To improve hygiene and reduce manure contamination
ANIMAL HUSBANDRY PRACTICAL
NUMBER TWO
(2a)
Pennisetum purpureum
(2b)
D – Forage
F – Concentrate
(2c)
Stem cuttings
(2d)
(PICK ANY FOUR)
(i) Tall, erect plant
(ii) Stems are juicy and succulent
(iii) Leaves are long, broad, and pointed
(iv) Deep root system
(v) Leaf sheaths are tubular and overlap each other
(vi) Inflorescence is a large, cylindrical spike
(2e)
(PICK ANY ONE)
(i) Lowers pH and inhibits harmful bacteria
(ii) Prevents butyric acid fermentation and bad odors
(iii) Enhances the fermentation process
(iv) Improves the stability and preservation of the silage
(v) Prevents spoilage and mold growth
(vi) Increases the nutritional value by making nutrients more bioavailable
(2f)
(PICK ANY TWO)
(i) Wooden trough
(ii) Metal trough
(iii) Plastic trough
(iv) Rubber trough
(v) Concrete trough
(vi) Ceramic trough
(2g)
(PICK ANY TWO)
(i) Clean and disinfect regularly
(ii) Repair cracks or damage promptly
(iii) Monitor for corrosion or wear
(iv) Store in a clean and dry place when not in use
(v) Reposition regularly to prevent soil contamination
(vi) Ensure stability and prevent tipping over
(2h)
(PICK ANY TWO)
(i) Provides a convenient and safe way to deliver feed
(ii) Allows for easy monitoring of feed intake
(iii) Reduces feed waste and contamination
(iv) Can be used for individual or group feeding
(v) Easy to clean and maintain
(vi) Can be customized to specific animal requirements
(2i)
Protein
(2j)
(PICK ANY FOUR)
(i) Building and Repairing Tissues
(ii) Enzyme Production m
(iii) Hormone Production
(iv) Maintaining Fluid Balance
(v) Supporting Immune Function
(vi) Energy Source
ANIMAL HUSBANDRY PRACTICAL
NUMBER THREE
(3a)
[In a Tabular form]
-External features of G-
(PICK ANY TWO)
(i) Flattened, leaf-like body
(ii) Small, oval, and reddish-brown
(iii) Length of 2-3 cm
(iv) Pointed anterior end
(v) Smooth body surface
(vi) Oral sucker present
-External features of H-
(PICK ANY TWO)
(i) Long, segmented body
(ii) Pinkish or yellowish-white
(iii) Length can vary from a few centimeters to several meters
(iv) Head (scolex) with hooks or suckers for attachment
(v) Body consists of segments (proglottids)
(vi) Segments detach and contain eggs
(3b)
-G-
(i) Sheep
(ii) Snails
-H-
(i) dogs
(i) pigs
(3c)
(PICK ANY THREE)
(i) Liver damage leading to cirrhosis and fibrosis
(ii) Reduced feed intake and weight gain
(iii) Anemia and weakness
(iv) Jaundice
(v) Death in severe cases
(vi) Economic losses
(3d)
(PICK ANY THREE)
(i) Control snail populations
(ii) Avoid grazing animals on wet or marshy pastures
(iii) Use anthelmintics to treat infected animals
(iv) Isolate infected animals from healthy ones
(v) Practice rotational grazing
(vi) Provide clean water sources
(3e)
(PICK ANY FOUR)
(i) Weight loss
(ii) Diarrhea
(iii) Anemia
(iv) Rough coat
(v) Abdominal pain
(vi) Reduced appetite
(3f)
(PICK ANY TWO)
(i) Small intestine
(ii) Muscles
(iii) Liver
(iv) Nervous system
(v) Eye
(vi) Tongue
